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Research papers

Staying on top, leveraging business analytics

Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Holly Hong, Imran Saeed
Company: Kraft Heinz Company
April 17, 2012
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Citation

Hong and Saeed (2012a, April 17). Staying on top, leveraging business analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/staying-on-top-leveraging-business-analytics